Last updated: April 1, 2026
Roots by Mendine operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience.
This website is powered by Shopify, which enables us to provide our online store and related services to you.
This Privacy Policy explains how Roots by Mendine collects, uses, stores, shares, and protects your personal information when you visit our website, browse our products, create an account, make a purchase, contact us, subscribe to our communications, or otherwise interact with our services.
By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
When you interact with our website or services, we may collect or process the following categories of personal information, depending on how you use the website:
Contact Information
This may include your name, billing address, shipping address, email address, and phone number.
Account Information
This may include your username, password, account preferences, saved addresses, and account settings.
Order and Transaction Information
This may include products you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, along with order history, invoice details, and delivery-related information.
Payment Information
Payments are processed securely through Shopify, payment gateways, banks, or other authorized payment service providers. Roots by Mendine does not store your complete credit card, debit card, UPI, net banking, or payment account details on its own servers.
Payment-related information may include transaction status, payment confirmation, payment method, and other details required to process your order securely.
Communication Information
This may include information you provide when you contact us for customer support, product queries, complaints, feedback, order issues, return requests, or other service-related communication.
Device and Technical Information
This may include your IP address, browser type, device type, operating system, network information, cookies, pixels, identifiers, and information about how you access and use our website.
Usage Information
This may include pages visited, products viewed, search activity, cart activity, wishlist activity, time spent on the website, links clicked, and other interactions with our website.
2. How We Collect Information
We may collect your personal information from the following sources:
Directly From You
We collect information when you create an account, place an order, fill out a form, subscribe to updates, contact us, submit a review, participate in a quiz, or otherwise provide information to us.
Automatically Through the Website
We may collect certain information automatically through cookies, pixels, analytics tools, tracking technologies, and similar technologies when you visit or use our website.
From Shopify and Service Providers
As our website is powered by Shopify, Shopify may collect and process information required to operate the website, process orders, manage checkout, support payments, improve store performance, and provide related services.
We may also receive information from service providers such as payment gateways, logistics partners, customer support tools, marketing platforms, analytics services, wishlist apps, review apps, and similar technology partners.
From Third-Party Partners
We may receive information from third-party platforms or partners if you interact with us through social media, advertisements, login integrations, marketing campaigns, or other connected services.
3. How We Use Your Information
We may use your personal information for the following purposes:
To Provide and Improve Our Services
We use your information to operate our website, process orders, manage payments, arrange shipping, deliver products, process returns or exchanges, manage your account, remember preferences, provide customer support, and improve your shopping experience.
To Process Orders and Payments
We use your information to confirm orders, process payments, generate invoices, verify transactions, prevent payment fraud, arrange delivery, and handle order-related communication.
To Communicate With You
We may use your contact information to respond to your queries, send order updates, delivery updates, payment confirmations, return or exchange updates, account-related notifications, and customer service responses.
For Marketing and Promotions
With your consent where required, we may use your information to send promotional messages, product updates, offers, newsletters, or advertisements through email, SMS, WhatsApp, social media, or other communication channels.
You may opt out of promotional communication where applicable. Even after opting out, we may still send non-promotional messages related to your orders, account, payments, delivery, or legal obligations.
To Personalize Your Shopping Experience
We may use your browsing activity, order history, cart activity, wishlist activity, and preferences to recommend products, improve product discovery, and provide a more relevant shopping experience.
For Analytics and Website Improvement
We may use analytics tools to understand website traffic, customer behavior, product performance, marketing campaign performance, and technical issues so that we can improve our website and services.
For Security and Fraud Prevention
We use your information to protect our website, prevent fraudulent transactions, detect unauthorized access, secure accounts, investigate suspicious activity, and maintain a safe shopping environment.
For Legal and Compliance Purposes
We may use your information to comply with applicable laws, taxation requirements, accounting obligations, legal notices, regulatory requests, dispute resolution, and enforcement of our terms and policies.
4. How We Share Your Information
We may share your personal information with third parties only for legitimate business, operational, legal, or service-related purposes.
Such third parties may include:
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Shopify, which hosts and powers our online store;
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payment gateways and financial service providers;
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logistics, courier, and delivery partners;
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order fulfillment and warehousing partners;
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customer support service providers;
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email, SMS, WhatsApp, and marketing service providers;
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analytics and advertising platforms;
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wishlist, review, quiz, loyalty, or other Shopify app providers used on our website;
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professional advisors, auditors, consultants, or legal advisors;
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government authorities, regulators, courts, or law enforcement agencies where required by law.
We do not sell your personal information in the ordinary meaning of the word. However, certain privacy laws may define some advertising, analytics, or marketing activities as “sharing” or “selling” personal information. Where applicable, you may have the right to opt out of such activities.
5. Relationship With Shopify
Our online store is hosted by Shopify. Shopify provides the platform that allows us to sell our products and services to you.
When you visit our website, create an account, place an order, or complete checkout, your information may be collected and processed by Shopify to operate the store, process transactions, improve services, detect fraud, and provide platform-related features.
Information submitted through our website may be transmitted to Shopify and to third-party service providers who may be located in countries other than your country of residence.
Shopify may also process certain personal information independently for its own purposes, including to provide and improve Shopify services, protect against fraud, and support enhanced Shopify features.
To understand how Shopify processes personal information, you may review Shopify’s own privacy policy on Shopify’s official website.
6. Cookies and Tracking Technologies
Our website may use cookies, pixels, tags, and similar technologies to operate properly, remember your preferences, improve performance, analyze traffic, personalize content, and support marketing or advertising activities.
Cookies may help us understand how visitors use our website, remember cart details, support checkout, track campaign performance, and improve user experience.
You may manage or disable cookies through your browser settings. However, disabling certain cookies may affect website functionality, checkout performance, or your ability to use some features.
Where required by applicable law, we may provide cookie consent options or privacy preference settings.
7. Third-Party Websites and Links
Our website may contain links to third-party websites, social media platforms, payment pages, apps, or other online services that are not operated or controlled by Roots by Mendine.
We are not responsible for the privacy practices, security, content, accuracy, or policies of third-party websites or services. We recommend that you review the privacy policies and terms of those third-party platforms before using them or sharing personal information.
8. Children’s Privacy
Our website and services are not intended for children below the age of majority as applicable in their jurisdiction.
We do not knowingly collect personal information from children. If a parent or guardian believes that a child has provided personal information to us, they may contact us using the details provided below, and we will take appropriate steps to delete such information where required by law.
9. Security of Your Information
We take reasonable technical, administrative, and organizational measures to protect your personal information from unauthorized access, misuse, loss, alteration, or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security of your information.
You are responsible for maintaining the confidentiality of your account login details. Please do not share your password, OTP, or account access information with anyone.
10. Retention of Information
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including order processing, customer support, legal compliance, accounting, taxation, fraud prevention, dispute resolution, and business recordkeeping.
The retention period may vary depending on the type of information, legal requirements, and business needs.
When personal information is no longer required, we may delete, anonymize, or securely archive it in accordance with applicable laws and internal policies.
11. Your Rights and Choices
Depending on your location and applicable law, you may have certain rights regarding your personal information, including:
Right to Access
You may request access to the personal information we hold about you.
Right to Correction
You may request correction of inaccurate or incomplete personal information.
Right to Deletion
You may request deletion of your personal information, subject to legal, contractual, or legitimate business requirements.
Right to Withdraw Consent
Where we rely on your consent to process personal information, you may withdraw such consent, subject to applicable law and service-related limitations.
Right to Opt Out of Marketing
You may opt out of receiving promotional emails, SMS, WhatsApp messages, or other marketing communication where applicable.
Right to Grievance Redressal
You may contact us if you have questions, concerns, or complaints regarding how your personal information is processed.
To exercise your rights, please contact us using the details mentioned in the “Contact Us” section below.
We may need to verify your identity before processing your request. We will respond to requests within the time required under applicable law.
12. International Transfers
As our website is powered by Shopify and may use third-party service providers, your personal information may be transferred, stored, or processed outside your country, including in countries where Shopify, payment processors, logistics providers, analytics services, or other partners operate.
Where required by applicable law, appropriate safeguards will be used for such transfers.
13. Reviews, Wishlist, Quiz, and App-Based Features
Our website may use third-party Shopify apps or tools for features such as product reviews, wishlist, customer accounts, quizzes, marketing, analytics, or customer engagement.
When you use these features, the relevant app provider may process certain information required to provide the feature, such as your name, email address, product activity, review content, wishlist items, quiz responses, or browsing behavior.
Such providers process information in accordance with their own privacy policies and contractual obligations with us.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, website features, legal requirements, Shopify services, or operational needs.
When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page. Continued use of our website after changes are posted means that you acknowledge the updated Privacy Policy.
15. Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or if you wish to exercise your rights regarding your personal information, you may contact us at:
Roots by Mendine
Address: 36 A&B, Alipore Road, Kolkata, West Bengal, 700027, India
Email: info@mendine.com
Please mention “Privacy Request” in the subject line of your email so that we can process your request appropriately.